Is MyPillow Still In Business? Unpacking The Truth Behind The Headlines

**For many consumers, the question, "Is MyPillow still in business?" has become a recurring thought, fueled by a whirlwind of news, controversies, and the ever-present infomercials.** The company, once a darling of direct-to-consumer sales, has found itself at the center of public debate, legal battles, and shifting market dynamics. This article delves deep into the current status of MyPillow, examining its operational health, market presence, and the challenges it faces in an increasingly competitive and politically charged landscape. From its humble beginnings to becoming a household name, MyPillow's journey has been anything but ordinary. Founded by Mike Lindell, the company's trajectory has been closely tied to its charismatic, albeit controversial, founder. Understanding whether MyPillow continues to operate effectively requires looking beyond the headlines and into the core of its business model, its financial health, and its enduring appeal (or lack thereof) to consumers. *** **Table of Contents** * [The Enduring Question: Is MyPillow Still in Business?](#the-enduring-question-is-mypillow-still-in-business) * [A Brief History of MyPillow and Its Founder, Mike Lindell](#a-brief-history-of-mypillow-and-its-founder-mike-lindell) * [Navigating the Turbulent Waters: Controversies and Legal Battles](#navigating-the-turbulent-waters-controversies-and-legal-battles) * [The FTC Settlements and Consumer Trust](#the-ftc-settlements-and-consumer-trust) * [Political Stances and Boycotts](#political-stances-and-boycotts) * [MyPillow's Business Model: From Infomercials to Direct Sales](#mypillows-business-model-from-infomercials-to-direct-sales) * [The Financial Health Check: What the Numbers Say](#the-financial-health-check-what-the-numbers-say) * [Debt, Lawsuits, and Operational Challenges](#debt-lawsuits-and-operational-challenges) * [Where Can You Still Buy MyPillow Products?](#where-can-you-still-buy-mypillow-products) * [Online Presence and Retail Partnerships](#online-presence-and-retail-partnerships) * [The Future of MyPillow: Adapt or Fade?](#the-future-of-mypillow-adapt-or-fade) * [The Verdict: Is MyPillow Still a Viable Business?](#the-verdict-is-mypillow-still-a-viable-business) ***

The Enduring Question: Is MyPillow Still in Business?

It’s a question that pops up regularly in online searches, social media discussions, and even casual conversations: **is MyPillow still in business?** Given the myriad of challenges and controversies surrounding the company and its founder, Mike Lindell, it’s understandable why consumers and curious observers alike might wonder about its continued existence. The short answer is yes, MyPillow is still in business. However, the longer answer reveals a complex landscape of legal battles, shifting retail partnerships, and a significant transformation in its public perception and operational scope. The company has certainly faced an uphill battle, akin to a high-stakes game where every move is scrutinized, and the weekly rankings update can bring either triumph or tribulation.

A Brief History of MyPillow and Its Founder, Mike Lindell

MyPillow was founded by Mike Lindell in 2004. Lindell, a former crack cocaine addict and compulsive gambler, claims he had a divine inspiration to create the perfect pillow. His unique, interlocking fill design quickly gained traction, primarily through relentless infomercials that showcased his personal journey and the product's purported benefits. These infomercials, often running for 30 minutes or more, became a staple of late-night television, turning MyPillow into a household name and Lindell into a recognizable figure. For years, MyPillow enjoyed significant growth, expanding its product line beyond pillows to include mattresses, towels, and other home goods. Lindell's rags-to-riches story resonated with many, and the company's "Made in America" ethos appealed to a broad consumer base. However, as Lindell became increasingly vocal and active in political spheres, particularly after the 2020 US Presidential election, the company's brand became inextricably linked to his personal and political views, setting the stage for unprecedented challenges.

Navigating the Turbulent Waters: Controversies and Legal Battles

MyPillow's journey has been far from smooth, marked by significant controversies and legal challenges that have tested its resilience. These issues have not only impacted its financial standing but also its reputation and consumer trust, leading many to question, "is MyPillow still in business?" as they observe the unfolding drama.

The FTC Settlements and Consumer Trust

One of the earliest and most significant challenges came in 2016 when MyPillow and Mike Lindell agreed to pay $1 million in a settlement with the Federal Trade Commission (FTC) and several state attorneys general. The settlement addressed allegations of deceptive advertising, specifically regarding claims that MyPillow products could treat conditions like fibromyalgia, migraines, and sleep apnea. The company had also been accused of using a "buy one, get one free" promotion that was misleading, as the "original" price was inflated. This period was a crucial test for MyPillow. Online forums, which many of us love to talk about various topics, became hotbeds of discussion. There were online forums to further consumers' "addiction" to information, whether it was about product reviews or the latest legal woes. One warning to the uninitiated: these forums can get brutal. Discussions about the FTC settlement often involved strong opinions, with some consumers feeling betrayed and others defending the company. This public scrutiny undoubtedly impacted consumer trust and forced MyPillow to adjust its marketing practices.

Political Stances and Boycotts

The most impactful controversies, however, stemmed from Mike Lindell's outspoken political activism, particularly his unwavering support for former President Donald Trump and his claims of widespread voter fraud in the 2020 election. Lindell became a prominent figure in the "Stop the Steal" movement, using his platform to promote unproven theories about election irregularities. This strong political alignment led to significant backlash. Major retailers, including Kohl's, Bed Bath & Beyond, and Wayfair, announced they would stop carrying MyPillow products. This was a severe blow to MyPillow's distribution network, as these retailers represented a substantial portion of its sales. The boycotts, driven by consumer pressure and corporate decisions to distance themselves from the controversies, forced MyPillow to pivot heavily towards direct-to-consumer sales through its website and infomercials. The impact of these boycotts was profound, raising serious questions about the company's long-term viability and whether **is MyPillow still in business** in the traditional retail sense.

MyPillow's Business Model: From Infomercials to Direct Sales

MyPillow's original success was largely built on the back of its extensive infomercial campaigns. These long-form advertisements allowed Mike Lindell to tell his personal story, demonstrate the product, and directly engage with potential customers, bypassing traditional retail channels to some extent. This direct-response marketing strategy proved incredibly effective, creating a strong brand identity and driving significant sales. However, as traditional retailers pulled MyPillow products due to the controversies, the company was forced to double down on its direct-to-consumer model. This meant an even greater reliance on its website, its own call centers, and, of course, the ever-present infomercials. While this pivot allowed MyPillow to maintain operations, it also meant losing the valuable foot traffic and visibility that major retail partnerships provided. The shift highlighted the company's vulnerability to external pressures and its need to adapt its "game" plan in the face of adversity. The question of **is MyPillow still in business** became intrinsically linked to its ability to survive without mainstream retail presence.

The Financial Health Check: What the Numbers Say

Assessing the financial health of a privately held company like MyPillow is challenging, as it's not obligated to publicly disclose its financial statements. However, various reports, legal filings, and public statements from Mike Lindell himself offer glimpses into the company's economic performance and struggles. Prior to the controversies, MyPillow was reportedly a highly profitable enterprise, with annual revenues in the hundreds of millions of dollars. Lindell often boasted about its success, and it was considered a top performer in its niche. However, the landscape has drastically changed. The loss of major retail partners, coupled with significant legal expenses and a decline in overall sales due to negative publicity, has undoubtedly impacted the company's bottom line. The week #1 rankings update for market share or sales performance would likely show a significant drop compared to its peak.

Debt, Lawsuits, and Operational Challenges

Mike Lindell has openly admitted to significant financial difficulties facing MyPillow. In 2023, he stated that the company had lost tens of millions of dollars due to boycotts and legal battles. One of the most significant financial burdens has been the defamation lawsuits filed against him by Dominion Voting Systems and Smartmatic, two election technology companies. While these lawsuits are primarily against Lindell personally, they have undoubtedly drawn resources and attention away from MyPillow's core business operations. Lindell has even claimed that the lawsuits have cost him "everything," including his personal assets and the ability to fund MyPillow's operations. Reports have surfaced about MyPillow struggling to pay its bills, including legal fees and even rent for its manufacturing facilities. In early 2024, news broke that MyPillow was facing eviction from one of its warehouses due to unpaid rent, and that it had laid off a significant portion of its workforce. These are clear indicators of severe operational challenges and financial strain. It's akin to a computer struggling to recognize a new mobile hard drive – you've confirmed the USB interface and power are fine, the device is inserted, and there's an icon for driver installation, but the system just isn't performing as it should. The underlying "hardware" of the business might be there, but the "software" of its financial management and market conditions is causing significant issues. These public struggles intensify the question: **is MyPillow still in business** in a sustainable way?

Where Can You Still Buy MyPillow Products?

Despite the significant setbacks, MyPillow products are still available for purchase. The company has heavily invested in its direct sales channels to compensate for the loss of major retail partners.

Online Presence and Retail Partnerships

The primary place to purchase MyPillow products is directly from its official website, MyPillow.com. The website offers the full range of MyPillow products, often with promotional codes advertised by Lindell himself. This direct channel allows the company to retain a larger share of the revenue from each sale. In addition to its own website, MyPillow products can still be found on some smaller online retailers and, in limited capacities, in certain brick-and-mortar stores that have chosen to continue carrying the brand or are independent dealers. While the widespread availability seen prior to 2021 has diminished significantly, the company has managed to maintain a presence through its dedicated customer base and alternative distribution channels. So, if you're wondering, "is MyPillow still in business?" and specifically, "can I still buy their products?", the answer is a definite yes, primarily online.

The Future of MyPillow: Adapt or Fade?

The future of MyPillow hinges on its ability to navigate ongoing legal challenges, manage its financial distress, and potentially rebuild its brand image. Mike Lindell's continued outspokenness suggests that a fundamental shift in the company's public persona is unlikely in the short term. This means MyPillow will likely continue to operate within a niche market of consumers who either support Lindell's views or are simply loyal to the product regardless of the controversies. The company's survival will depend on its direct-to-consumer sales strategy, its ability to cut costs, and its success in resolving or mitigating the financial impact of the lawsuits. The "game" of business, especially in such turbulent times, requires constant adaptation. Just as early game saves were in a specific directory, and later moved to "My Documents" with different styles, businesses must adapt their operational "profiles" to survive. MyPillow must find its new "save folder" in the market, whether it's through innovative products, new marketing strategies, or simply by maintaining its loyal customer base. The question of **is MyPillow still in business** ultimately comes down to its long-term financial sustainability and market relevance.

The Verdict: Is MyPillow Still a Viable Business?

So, is MyPillow still in business? Unequivocally, yes, it is. However, it is a company operating under immense pressure, facing significant financial headwinds, and grappling with a deeply polarized public image. It has shed much of its mainstream retail presence and is heavily reliant on its direct-to-consumer model and the unwavering support of its loyal customer base. The company's journey serves as a powerful case study in the intersection of business, politics, and public perception. While MyPillow has proven resilient in the face of boycotts and legal challenges, its long-term viability remains a subject of intense debate. The company's ability to navigate its substantial debt, legal obligations, and operational challenges will determine whether it can regain some semblance of its former market position or if it will continue to shrink into a smaller, more specialized operation. For now, MyPillow continues to produce and sell its products, albeit in a significantly altered business landscape. *** In conclusion, while the question "is MyPillow still in business?" can be answered with a straightforward yes, the story behind that answer is anything but simple. MyPillow has endured significant trials, from FTC settlements to major retail boycotts driven by its founder's political activities. The company has adapted by focusing on direct sales, but its financial health remains precarious due to ongoing lawsuits and operational challenges. If you've been wondering about MyPillow's status or considering purchasing their products, understanding these complexities is crucial. We encourage you to share your thoughts in the comments below. Have you noticed a change in MyPillow's presence? What are your experiences with their products or customer service? Your insights help to paint a fuller picture of this fascinating and often controversial company. For more deep dives into consumer brands and market trends, be sure to explore other articles on our site.